The Second Coming

For a brief moment, The Luminary was the first and only weekly newspaper on Second Life, a...very weird place...beating every major media source on the planet to the punch (Reuters would open a bureau in the coming months). With the help of some very creative visual artists, we created a digital newsroom and posted our front page in the virtual newspaper office's window display. After spending about 7000 hours coding we all asked ourselves "why are we doing this?", logged off, forgot our password and became a footnote in Internet history.